| Description |
Solid learning about sales and business letters intersperses the humorous mistakes of a pharmaceutical/medical device salesman as he learns how to write sales letters. You will enjoy yourself while learning how to write. You will learn principles of the strategy of writing letters, the parts of a letter, specific letter types, such as the apology letter, the request for information letter, the giving information letter, the new product letter, and more, common mistakes in letter writing and etiquette, letter formatting, and the basics of reports and executive summaries. Readers will enjoy the approachable, compact, conversational style of the title. Those readers who wish to have an accompanying program with video and interactivity should also purchase the CD version. This is part of the highly acclaimed UniversityOfHealthCare series on sales and business skills. |
